We believe that small waters offer the key to the future of fishing and the future of the fishing industry!
To introduce and reawaken you to the great fishing in overlooked waters, including many near your home!
To help bring more people – young and old – into the sport of fishing
To keep anglers fishing through these hard economic times
To provide vital tips on small waters management including tools and practices that will keep fish populations healthy, balanced and thriving.
To demonstrate that you can catch an abundance of quality fish without expensive watercraft and to introduce anglers to high-quality, economical alternative watercraft that allow you to tap angling opportunity in waters small and large.
To introduce you to a wide assortment of tools and techniques to expand your access to and ability to fish an abundance of waters, many of which get minimal angling pressure.
To help you understand and dissect the different types of small waters you encounter including farm ponds, quarries, natural lakes, draw pits, strip mines, drainage and development ponds, mill ponds, canals, creeks and rivers, deep mineral mines, backwater lakes, and all varieties of impoundments (reservoirs) and to portions of big waters easily fished by the average angler.
To introduce you to little known privately owned small waters destinations with some of the best fishing in the world.
To introduce the traveling angler to compact gear and accessories and to offer travel options that will broaden angling opportunities.
And, of course, to help you catch more and bigger fish, period!